Social Media in Asia
Sunday, September 4, 2011 by Franklin Bros
From one perspective, it doesn’t seem that there’s much happening there – evidenced by the lack of HR bloggers in Asia (outside India) that I mentioned recently.
One the other hand, usage is clearly growing quickly. For example, commenting on the displayed infographics from Burston Marsteller, Digital Buzz notes:
“Internet usage is sky-rocketing throughout the Asia-Pacific region, obviously making the growth of social media the fastest in the world, as you’ll see, it’s not all about Facebook, but it still leads the way across the region, at least for now. This is a nice collective Infographic from Burson-Marsteller.”
And I thought these comments in The Marketer were also very interesting:
“After a sluggish start, Chinese usage of social networks is leapfrogging pretty much every country in the world. More than 200 millsion Chinese now have a social network account, and eMarketer forecasts that this will reach almost 488 million by 2015. In terms of time spent online and intensity of engagement, Chinese social networks boast astonishing metrics.
China’s version of Twitter, Weibo launched as recently as August 2009. Yet the top Weibo stars now boast more fans that Twitter’s leading celebrities. Instant messaging platform QQ has more than 600 users, who regard it as their day-to-day e-mail platform.
Jerry Code, the Shanghai based head of cultural insight for WPP-owned marketing agency Value Added, says social networking is changing the fabric of Chinese culture. ‘The impact has been massive – arguably more than in the West, The changes in Chinese society have been so dramatic because people are used to change, which means the adoption of technology and social networks is much faster. People of all ages are jumping into it.’ ”
The different languages, alphabets and technologies used in China and other Asian countries is clearly one reason it’s difficult to keep track with Asian thinking about HR through social media. But with Google Translate and other tools it shouldn’t really be that difficult.
So I’m still not sure why there’s a disconnect between Asian usage of social media, and external use by Asian HR people.
Any thoughts?
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